01
Featured Work
01
Featured Work
01
Featured Work
NHS App - Test Results Design
Product designer
NHS App - Test Results Design
Product designer
NHS App - Test Results Design
Product designer
Forge - Web 3 NFT Game Trading Platform
Product designer
Forge - Web 3 NFT Game Trading Platform
Product designer
Forge - Web 3 NFT Game Trading Platform
Product designer
Scottish Power - App Accessibility Design
Senior Product Designer
Scottish Power - App Accessibility Design
Senior Product Designer
Scottish Power - App Accessibility Design
Senior Product Designer
Mastercard - Transaction management platform
Product Designer
Mastercard - Transaction management platform
Product Designer
Mastercard - Transaction management platform
Product Designer
02
About Me
02
About Me
02
About Me
Maeve Willie-Pepple
Product Designer + Creative technologist
Over the past six years, I’ve worked as a product designer across the financial services, health tech, and energy sectors. I'm passionate about accessibility in design and leveraging AI to create more intuitive, inclusive products.
Over the past six years, I’ve worked as a product designer across the financial services, health tech, and energy sectors. I'm passionate about accessibility in design and leveraging AI to create more intuitive, inclusive products.
Over the past six years, I’ve worked as a product designer across the financial services, health tech, and energy sectors. I'm passionate about accessibility in design and leveraging AI to create more intuitive, inclusive products.
Strategy-Driven Design for the AI Era
I’m more than a designer, I’m a digital consultant with a passion for solving complex problems through thoughtful, user-centred design. With a background spanning product design, strategy, and accessibility, I help businesses craft solutions that are not only visually impactful but also grounded in real user needs.
I’m especially excited about the future of design in the age of AI - exploring how emerging technologies can elevate user experiences and unlock new possibilities.
Let’s collaborate to bring your vision to life and create digital products that are strategic, inclusive, and
03
My Experience
03
My Experience
03
My Experience
Senior Product Designer - BJSS
November 2020 - Present
Led the redesign of complex enterprise products across fintech and energy sectors, ensuring accessibility and usability were embedded at every stage.
Collaborated cross-functionally with developers and stakeholders to deliver high-quality, scalable design systems.
Balanced strategic thinking with hands-on design execution, managing multiple client projects in fast-paced agile environments.
Senior Product Designer - BJSS
November 2020 - Present
Led the redesign of complex enterprise products across fintech and energy sectors, ensuring accessibility and usability were embedded at every stage.
Collaborated cross-functionally with developers and stakeholders to deliver high-quality, scalable design systems.
Balanced strategic thinking with hands-on design execution, managing multiple client projects in fast-paced agile environments.
Senior Product Designer - BJSS
November 2020 - Present
Led the redesign of complex enterprise products across fintech and energy sectors, ensuring accessibility and usability were embedded at every stage.
Collaborated cross-functionally with developers and stakeholders to deliver high-quality, scalable design systems.
Balanced strategic thinking with hands-on design execution, managing multiple client projects in fast-paced agile environments.
Senior Product Designer - Scottish Power
May 2024 - May 2025
Redesigned the mobile app’s design system for iOS and Android to meet accessibility standards and improve consistency across journeys.
Led user testing sessions with participants with access needs, including blind users, to validate and improve UX flows.
Advocated for inclusive design internally, running accessibility training and workshops for designers and developers.
Senior Product Designer - Scottish Power
May 2024 - May 2025
Redesigned the mobile app’s design system for iOS and Android to meet accessibility standards and improve consistency across journeys.
Led user testing sessions with participants with access needs, including blind users, to validate and improve UX flows.
Advocated for inclusive design internally, running accessibility training and workshops for designers and developers.
Senior Product Designer - Scottish Power
May 2024 - May 2025
Redesigned the mobile app’s design system for iOS and Android to meet accessibility standards and improve consistency across journeys.
Led user testing sessions with participants with access needs, including blind users, to validate and improve UX flows.
Advocated for inclusive design internally, running accessibility training and workshops for designers and developers.
Senior Interaction Designer - NHS
December 2022 - April 2024
Contributed to the redesign of the NHS test results experience, focusing on clarity, accessibility, and emotional usability.
Led user testing with patients and clinicians to inform design improvements and validate prototypes in sensitive healthcare contexts.
Worked closely with cross-functional teams to implement WCAG-compliant solutions that improved comprehension and reduced service strain.
Senior Interaction Designer - NHS
December 2022 - April 2024
Contributed to the redesign of the NHS test results experience, focusing on clarity, accessibility, and emotional usability.
Led user testing with patients and clinicians to inform design improvements and validate prototypes in sensitive healthcare contexts.
Worked closely with cross-functional teams to implement WCAG-compliant solutions that improved comprehension and reduced service strain.
Senior Interaction Designer - NHS
December 2022 - April 2024
Contributed to the redesign of the NHS test results experience, focusing on clarity, accessibility, and emotional usability.
Led user testing with patients and clinicians to inform design improvements and validate prototypes in sensitive healthcare contexts.
Worked closely with cross-functional teams to implement WCAG-compliant solutions that improved comprehension and reduced service strain.
Product Designer - Mastercard
November 2021 - August 2022
Designed a scalable transaction management platform (Send 2.0) to simplify onboarding and payment processing for global financial institutions.
Created accessible, data-heavy interfaces aligned with Mastercard’s design system and business requirements.
Collaborated with business analysts and engineers in weekly sprints, iterating designs based on technical feasibility and user feedback.
Product Designer - Mastercard
November 2021 - August 2022
Designed a scalable transaction management platform (Send 2.0) to simplify onboarding and payment processing for global financial institutions.
Created accessible, data-heavy interfaces aligned with Mastercard’s design system and business requirements.
Collaborated with business analysts and engineers in weekly sprints, iterating designs based on technical feasibility and user feedback.
Product Designer - Mastercard
November 2021 - August 2022
Designed a scalable transaction management platform (Send 2.0) to simplify onboarding and payment processing for global financial institutions.
Created accessible, data-heavy interfaces aligned with Mastercard’s design system and business requirements.
Collaborated with business analysts and engineers in weekly sprints, iterating designs based on technical feasibility and user feedback.
04
Skills
04
Skills
04
Skills
01
Product Design
Designing intuitive, accessible, and visually engaging digital products that solve real user problems and deliver measurable business value across web and mobile platforms.
02
Web development
Building fast, responsive, and scalable websites using modern frameworks by leveraging no-code tools. Transforming high-fidelity designs into fully finctional websites
03
AI prompt engineering
Creating tailored AI prompts and conversational flows to power intelligent, human-centred experiences. - from chatbots to generative tools, with UX at the core.
04
Strategy
Defining product and brand strategies that align with business goals - including user journeys, positioning, creative direction, and scalable design systems.
05
User research
Conducting in-depth user research to uncover needs, validate assumptions, and shape design decisions - including interviews, usability testing, and accessibility audits.
01
Product Design
Designing intuitive, accessible, and visually engaging digital products that solve real user problems and deliver measurable business value across web and mobile platforms.
02
Web development
Building fast, responsive, and scalable websites using modern frameworks by leveraging no-code tools. Transforming high-fidelity designs into fully finctional websites
03
AI prompt engineering
Creating tailored AI prompts and conversational flows to power intelligent, human-centred experiences. - from chatbots to generative tools, with UX at the core.
04
Strategy
Defining product and brand strategies that align with business goals - including user journeys, positioning, creative direction, and scalable design systems.
05
User research
Conducting in-depth user research to uncover needs, validate assumptions, and shape design decisions - including interviews, usability testing, and accessibility audits.