I graduated with a Law degree from University College London, which gave me valuable analytical, research, time management, and presentation skills. Once I graduated, I switched careers and when I came across UX design, I knew it was perfect for me. I could combine my interest in psychology, my research and analytical skills, and my experience in digital design. Since then, I've worked on projects freelance, and worked as a product designer for companies such as BP, Lloyds Banking Group, and Mastercard - both leading projects and working in teams. I always try to understand the "why" behind everything that I do, both in design and in life, and I am passionate about creating meaningful, usable, and accessible products people will love.
Design is an iterative process which requires me to hard work and diligently to produce high quality products
I try to understand how each client differs in their ways of working and strive to communicate in the best way that suits them
It's important for me to bring creativity, new industry trends and varying perspectives into every project I work on
My aim is to meet both user and business needs and help companies grow whilst serving their customers